It seems like every other rider now has a sponsorship by a CBD product company. Unfortunately, the AMA has decided to ban all forms of advertising from their events. The CBD police will be out in force this weekend in Dallas.
Will we see this in FIM events in Europe or maybe closer to home with the ACU, let’s wait and see?
The following statement is for the AMA to explain:
Due to the ongoing issues arising from CBD Product sponsorships, we are providing the following notice to riders and their teams.
- The law regarding CBD products, including their lawful sale, possession, advertising, and sponsorship of them, is unsettled. Notwithstanding the change in federal law in December 2018, there are no federal regulations in place yet on how these products can be advertised or promoted. CBD and related products are not completely legal in all 50 states and there are various restrictions on their sale and promotion.
- Signage or promotional displays for CBD-related products will not be allowed in the pit areas.
- No rider will be allowed to race with logos or other promotional displays on their person, their uniform, their gear, or on their bike.
- The AMA will be enforcing this at inspection points and at any other time a violation is brought to the attention of Feld Motor Sports or the AMA. Riders will be required to cover or remove any logo before being allowed to race and at no time during the event are the display of CBD-related logos permitted. Failure to comply with this will result in a rider being removed from a race or denied entry.
- In addition, sanctions may be applied pursuant to the AMA Supercross rule book for any rider who violates this policy.
- This will remain in effect until further notice.