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Monster Energy renews with Yamaha and MXGP

Drinks giant Monster Energy has renewed and expanded its commitment to the factory Yamaha GP teams and the MXGP world championship in two new deals.

Monster will increase their commitment to all Factory and Official Yamaha Racing MXGP, MX2, EMX250 and EMX125 teams through to 2021.

Having already collaborated with the Monster Energy Yamaha Factory MXGP Team, Kemea Yamaha Official MX2 and ASTES4-TESAR Yamaha Official EMX250 teams for the past three years, Monster Energy has strengthened its support to include the Wilvo Yamaha Official MXGP and MJC Yamaha Official EMX125 teams from 2019 onwards. The new agreement will see the American energy drink brand extend the Title Sponsorship from the Monster Energy Yamaha Factory MXGP Team to include the newly named Monster Energy Wilvo Yamaha Official MXGP and Monster Energy Kemea Yamaha Official MX2 Teams.

Mitch Covington, father of GP racer Thomas Covington and  Vice President Sports Marketing Monster Energy, said: “It’s been a good while since we first linked up with Yamaha in MXGP; ten years ago actually when we won the 2008 title together and we also added another one since then with Romain, so it’s cool to be able to show off the 2019 colours today and announce that our journey in this series will continue on together. We feel that Yamaha ‘get’ the brand, and know how Monster Energy wants to go racing. We have a good connection in MotoGP and now MXGP again for the future and we’re looking forward to more success.”

And in Imola at the MXGP of Italy, Youthstream and Monster Energy proudly hosted the announcement of their freshly renewed partnership.

The press gathering saw Youthstream President Giuseppe Luongo and Monster Energy’s Senior Director of Motorsport David Gowland highlight the key elements of the extended partnership between the MXGP series and its most prominent sponsor.

Associated with Youthstream and MXGP since 2011 Monster Energy has now agreed to another 5-year term for both the Prime Sponsor and the Exclusive Energy Drink Sponsor categories of the series. In addition, Monster Energy has also been renewed as the Title Sponsor of the FIM Motocross of Nations and future MXGPs of the USA. The partnership also expands with the significant addition, each year, of Monster Energy as a Title Sponsor of one European round of the championship.

The extension of its involvement with MXGP provides Monster Energy with the current trackside branding in various key locations, also including the successful starting gate and starting straight signage implemented in 2018.

This new multi-year contract renewal is the best statement for a solidly established partnership. Both Youthstream and Monster Energy have a deep passion for motocross racing and have the shared vision of promoting together the sport, and MXGP in particular, around the world.

Youthstream President Giuseppe Luongo: “The work done together with Monster Energy to develop MXGP and Motocross in general since 2011 has been tremendous and we are delighted to renew our collaboration together so that this work can continue.  Since the beginning of our partnership the FIM Motocross World Championship and the FIM-E Motocross European Championship have made mighty steps forward and we would like to thank Monster Energy for all they do for our sport and for pursuing this adventure together into the future.”

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