Deano gets a Shift on!

Motocross of Nations hero Dean Wilson looks super-cool in his new Shift kit, in this new video shot by one of MotoHead's video men Mikey Neale in the UK.

Roczen gets ready to Ride Again for 2018

After Ken Roczen appeared at the start of the supercross season in the all new Shift Blue Label, he was severely injured during the Supercross in Anaheim. After more than 10 operations on his arm, it's the question of whether he will ever ride again. Therefore, Shift came with the

Paulin gets a Shift on!

SHIFT is excited to announce the signing of 3 times MXoN winner, Gautier Paulin to its Syndicate. Gautier will have a fresh start to his MXGP season with a completely new team and bike while wearing the all new SHIFT 3LUE Label gear. Gautier will debut the second SHIFT 3LUE