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Yamaha expands youth support programme

Following the amazing reaction and enthusiasm for the all-new YZ65 and updated YZ85, Yamaha Motor Europe is excited to announce that the bLU cRU Cup program has expanded. In 2019 the bLU cRU Cup SuperFinale will expand to be made up of three classes, YZ65, YZ85 and YZ125 where one rider in each class will win a ‘ride’ with a Supported Yamaha team for the following year.

For young and ambitious off-road riders, the bLU cRU Cup provides the perfect entry into Yamaha’s racing pyramid. Riders that race a YZ65, YZ85 or YZ125 in one of the seventeen approved National Championships across Europe can apply pre-season to be part of the program.

The program is made up of two phases. Once accepted, Phase 1 will see the rider provided with a bLU cRU package that includes Yamaha Racing Paddock Blue clothing and a bLU cRU sticker set for their YZ65, YZ85 or YZ125 machines, which they are required to use in one of the officially approved National Championships. Each rider will receive added support from their chosen Yamaha distributor that aims to assist them in the development of their riding skills and career.

The second phase will commence as each championship draws to a close. 40 YZ65 riders, 40 YZ85 riders & 40 YZ125 riders will be selected to attend the Yamaha bLU cRU Cup SuperFinale at the 2019 Monster Energy FIM Motocross of Nations in Assen, The Netherlands. The riders that finish inside the top three, plus two wildcards in each class will be invited to attend the exclusive bLU cRU Masterclass.

The Masterclass has been created to inspire, educate and develop the next generation of motocross riders, providing an exclusive insight into building a championship career. It will be run by a highly acclaimed bLU cRU ambassadors, Jeremy Seewer, Kiara Fontanesi, Arnaud Tonus, Michael Van Der Mark, Alex Lowes, and Niccolò Canepa, and will take place over three days. The Yamaha jury will select and reward three lucky riders who have demonstrated their talent, motivation and desire to be something great, with Official Support in one of the three 2019 European Championship seasons in a Supported Yamaha Racing team.

The bLU cRU Cup is the foundation of Yamaha’s racing pyramid, where local distributors support regional and national teams in motorcycle championships. Road racing and motocross communities grow and thrive, as young fans become active participants and ambassadors, enjoying a lifetime of Yamaha product support and promotion. Since the launch of the YZ65, and with the updated bLU cRU program, it has never been easier for a rider to join the ‘victorYZone’.

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