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Fantic and Yamaha strengthen Euro ties

Fantic Motor and Yamaha Motor Europe have sealed a deal to reinforce their partnership, now that Fantic has bought out engine firm Motori Minarelli.

Minarelli makes engines for several Yamaha-branded bikes and the motors for the Fantic motocross and enduro models which are based on Yamaha YZ designs.

The operation strengthens the existing Yamaha Motor Europe and Fantic Motor synergy to move the collaboration between the two companies to the next level in the fields of Motorcycle and e-mobility, says a joint press relsease from Fantic and Yamaha.

“The strengthening of the partnership with Yamaha Motor Europe and the acquisition of Motori Minarelli represent an important step to further reinforce our Fantic Motor’s position as a technological leader in the production of motorcycles, e-bikes and e-mobility products in Italy ”, stated Mariano Roman, CEO at Fantic Motor. “We will work together to further increase Motori Minarelli’s know how on engines and e-powertrain, widen the production range, to offer to Motori Minarelli’s customers competitive, cutting edge technology powertrains, while safeguarding the current employment levels”.

“We are particularly satisfied by the finalization of this important partnership”, commented Eric de Seynes, President of Yamaha Motor Europe. “The long-term partnership between Yamaha Motor Europe and Fantic Motor will create the conditions for a smooth transition to the new business plan and will allow Motori Minarelli to continue in its mission while maintaining its identity. The deal will also create a strong future for Motori Minarelli within the Italian industry, allowing the company to be perfectly positioned to implement new business activities and to expand its operation and supply range”.

This partnership –based on the common key values of honesty, consistency, innovation, and product excellence – is creating stronger synergies between the Fantic Motor deep market knowledge, creativity and proactivity, and the Yamaha Motor reputation, state of the art quality and strong manufacturing expertise.