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The GOAT stays Suzuki

Suzuki may have axed its factory teams in the world, US and Japanese championship but has retained Ricky Carmichael as brand ambassador and he’ll assist the JGR team in developing next-generation bikes.

He will continue to be part of Suzuki’s efforts including the RM Army initiative – the umbrella under which Suzuki racing support resides. The Camp Carmichael program, an exclusive Suzuki offering, will continue with Carmichael providing personal coaching for riders who qualify on Suzuki RM and RM-Z race bikes. In support of Suzuki’s all-new factory racing program in the U.S., Carmichael will also interact with Joe Gibbs Racing team. A significant portion of Carmichael’s responsibility with Suzuki will be product development and feedback.

Ricky said: “I won championships and wrapped up my racing career on a Suzuki, so obviously the brand is near to my heart. With the increased emphasis and importance on Suzuki in the U.S., I am looking forward to doing what I can to help further develop its products and racing success.” For additional information about Ricky visit

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